Follow the on-screen instructions - you will choose the correct categories for your Page, and decide which of your friends, photos, and videos you want to retain.Go to Create a Facebook Page Base on Your Profile.Take the following steps to convert your Facebook profile into a Page (note that you must be logged in to your Facebook account): The goal for you will be to update your current profile to something that doesn’t violate Facebook TOS and use that profile to build the reputation of your new page through posts/events/FB Live and other communication tactics. You are able to make your profile page into something that is more like an influencer page, allowing people to follow your posts – here is a video on making these updates. Even if you’re comfortable with the layout of your profile, a Facebook Page is definitely the better tool for your organization.Ĭaution, if you are hoping to click a button and move all your friends to a page with likes it isn’t going to work. There are also a ton of perks to creating a Facebook Page for your organization: If you convert your Facebook profile into a Page, you’ll have access to Facebook Insights (yay for useful data!), have the chance to share admin access with your colleagues, and be able to create Facebook ads. If you use a personal profile to represent a business and don’t convert it into a Facebook Page instead, you could permanently lose access to your account. Well, first of all, it’s breaking the Facebook terms of service to use a profile to represent anything other than yourself (i.e., your nonprofit). Why would I need to convert a Facebook profile into a Page? This can be complicated because you have to message the change of a profile page into a page, if you are a social impact organization find a professional marketer to help. If you already have a profile with followers or information that’s tied to your organization, you may have to start from scratch – but there are some tricks to help avoid starting at 0. If you’re a nonprofit with some awesome social impact goals, then you probably do have the need for a Facebook Page. However, many of us are less familiar with the process of creating Facebook Pages, or have never been faced with the need to make one. At this point in the digital age, we all know how to make a Facebook profile (heck, you’ve probably been on Facebook for so long, you don’t even remember making your profile anymore).
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